Tundra trucks are made for doing – for building, working, pulling and towing, and for fishing, surfing, mudding and kayaking. Tundra believes in a community that takes action, one that doesn’t just build things, but experiences and character.
That’s why, with the new 2014 Toyota Tundra “Build Anything” campaign, Toyota is targeting the “Evolved Trucker” – the family man who knows that life is about family and experiences.
“The new Tundra has been engineered and crafted to deliver full-size pickup truck capability that empowers truck owners all across America to build anything,” said Jack Hollis, vice president of marketing for Toyota Motor Sales, U.S.A., Inc. “The marketing campaign reflects this DIY spirit and genuinely showcases the truck’s versatility.”
Going beyond the typical truck-guy cliche to connect with a broader audience, this multi-medium campaign works to capture the do-it-yourself spirit of the family man who uses his truck in an everyday capacity for project that enhance the family bond, and community spirit.
Three tv commercials are rolling out …
Car-B-Q, which features NASCAR driver Kyle Bush.
Baseball shows a dad inspired by his kid’s love of the game to build a field in the backyard.
Tree House delivers the story of a family coming together on a backyard project, from start to finish.
Social and Digital Media
In addition to banner ads and infographics, expect to see collaborations on websites like YouTube, MSN, eHow and HowStuffWorks that shows off home projects that Tundra drivers have completed.
Get behind the wheel of a 2014 Tundra at Toyota-sponsored events like Dew Tour, Supercross, Bass Pro Shop Events, Monster Energy Cup, and various music festivals and military events.